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• Buy iPhone 4 Now

iPhone 4. This changes everything. Again.

• Watch the
  new TV ads
• Watch the iPhone 4 video

• FaceTime.
  Video calling is a reality.

  See family and friends while you talk to them. No other phone makes staying in touch so much fun. Learn more
  

• Retina display.
  960 by 640 by Wow.

  With a remarkable 960-by-640 resolution in a 3.5-inch screen, text and graphics look unbelievably crisp and sharp. Learn more
  

• Multitasking.
  Give everything your undivided attention.

  Use multiple apps at the same time — without sacrificing performance or battery life. Learn more
  

• HD video recording.
  Life looks better in HD.

  iPhone 4 lets you record and edit stunning HD video. So it’s the only phone — and the only camera — you need to carry with you. Learn more
  

Starting at $199*

Starting at $99*

* Qualified customers only.

• 

  Apple Store App

  The easiest way to get iPhone 4, right from your current iPhone.
  Learn more
• 

  Apple Online Store

  Order your iPhone 4 online and get it delivered to your door. It ships free and ready to use.
  Start here
• 

  Apple Retail Store

  Buy iPhone at the Apple Retail Store and we’ll activate it and set it up just the way you want.
  Find a store
• 

  1-800-MY-APPLE (1-800-692-7753)

  Have questions about iPhone? Just ask. Call to talk with a knowledgeable Apple Specialist.

iPhone 4 or iPhone 3GS: Compare

iOS 4.1 Software Update

iOS 4.1 brings Game Center, HDR photography, and more to iPhone. Now available for free download. Learn more